Brand Growth, Brand Marketing 27 July 2026
Is your brand positioning still driving growth?
The central role for brand positioning In the CPG industry, brand positioning is often regarded as one of the most... View Article
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Brand Marketing, Tomorrow Lens 27 February 2025
TomorrowLens: The importance of cultural relevance for CPG brands
Consumer purchasing behaviour and decisions are becoming increasingly ambivalent, reflecting the uncertainty felt on a global scale, from political instability... View Article
Consumer Trends, Innovation 25 January 2025
The “Ripple Effect”: Why Ozempic’s Impact on the CPG Industry is a Slow-Burning Disruption
GLP-1s – originally intended to treat diabetes, are designed to mimic the way a hormone called glucagon-like peptide 1 works... View Article
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