Our Perspectives

Consumer Behavior

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

27 February 2025

TomorrowLens: The importance of cultural relevance for CPG brands

Consumer purchasing behaviour and decisions are becoming increasingly ambivalent, reflecting the uncertainty felt on a global scale, from political instability... View Article

Karen Rickers

Sevendots, Amsterdam

, 25 January 2025

The “Ripple Effect”: Why Ozempic’s Impact on the CPG Industry is a Slow-Burning Disruption

GLP-1s – originally intended to treat diabetes, are designed to mimic the way a hormone called glucagon-like peptide 1 works... View Article

Colin McAllister

Sevendots, Milan

Gabrielle Carruthers

Sevendots, London