Brand Growth, Business Strategy 31 August 2026
Unlocking CPG Growth In The Age of AI
Consumer decision cycle has changed in fundamental ways. Two forces are driving this shift: 1. From Traditional Search to AI-Mediated... View Article
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Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
Brand Growth, Business Strategy 29 July 2026
Why Cultural Relevance Is Driving Growth for Global CPG Brands
Why The Old Global Branding Playbook No Longer Works For decades, the playbook for global consumer packaged goods companies was... View Article
Brand Growth, Brand Marketing 27 July 2026
Is Your Brand Positioning Still Driving Growth?
The central role for brand positioning In the CPG industry, brand positioning is often regarded as one of the most... View Article
Brand Growth, Brand Marketing 19 June 2023
Implementing effective DTC strategy in the CPG industry today
What is the value of a Direct-to-Consumer (DTC) approach for a CPG business today? In this piece, we break down the update to our thinking on implementing an effective DTC strategy based on the findings of recent years.
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There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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