Shanghai / Paris, China / France
Yue is associate Professor at Paris School of Business and previously a Lecturer at ESSEC. She has strong experience and expertise in researching Chinese and French markets, especially CPG and cultural industries (luxury, fashion, perfumery, gastronomy, and museums). Holding a Phd and M.Phil in Business Administration from ESSEC, BA in Economics, BSc in Applied Mathematics and MA in Finance from Peking University, she is very talented at combining academic rigor with creative thinking and problem-solving. She is the co-author of several publications in academic journals and books. She likes art, fashion, design and cooking.
- Associate Professor – Paris School of Business
- Lecturer – ESSEC Business School
- Consultant – Unisono Fieldmarketing (Shanghai)