Baiping Shen

Sydney, Australia

Senior Executive with 20 years‘ experience in Brand Strategy, Market & Consumer Insights, Cross-Cultural Team Leadership in China.

10 years at Leo Burnett China from 1998 with experience in establishing faces of brands in China for P&G, Wyeth, Wrigley’s, Cadillac, Fiat, Ping An Group, McDonald’s, Siemens, LiNing, Coca-Cola brands, and Shanghai General Motors. Helped growing Leo Burnett Company from an eight people unit to the most admired communication company in China with a team of three hundreds highly achieved professionals. Appointed to be Member of Executive Management Committee in 2000.


  • Director of Board - INFRA-APPAREL GROUPÉ
  • Director - Magic Panda International
  • Chief Strategy Officer - Lowe China
  • National Planning Director - Leo Burnett China
  • Director of Strategic Planning - Bates China