The evolving role of DTC in the beauty industry

Insights from

Interviews with senior professionals

This iteration of our Growth Series aims to provide relevant and actionable insights about the evolving role of DTC in the Beauty industry.

The subject has been chosen after numerous discussions with brand owners and as a result of the latest trends in the market showing the rising importance of new business models able to better capitalize on consumers’ preferences.

In this context, DTC plays a key role as it provides brands with the opportunity to develop a direct connection with consumers, delivering optimal brand experiences that, in turn, will reinvigorate trust. Also, it gives consumers the opportunity to let their voice be heard by brands, turning them into ‘PROsumers’, fully involved in growing the category.

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Next Growth Series

Volume 13

Navigating Effective Complexity: New Insight into Portfolio Management

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Volume 12

DTC Implementation: What’s the future of DTC within CPG?

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Volume 11

Awakening the Power of Innovation

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Insights from

Interviews with senior professionals

Next Growth Series

Volume 13

Navigating Effective Complexity: New Insight into Portfolio Management

Volume 12

DTC Implementation: What’s the future of DTC within CPG?

Volume 11

Awakening the Power of Innovation

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