Our Perspectives

Tomorrow Lens

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

27 February 2025

TomorrowLens: The importance of cultural relevance for CPG brands

Consumer purchasing behaviour and decisions are becoming increasingly ambivalent, reflecting the uncertainty felt on a global scale, from political instability... View Article

Karen Rickers

Sevendots, Amsterdam