Our Perspectives

Tomorrow Lens

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

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CPG Trends, Tomorrow Lens 25 April 2025

Longevity as a strategic imperative for CPG companies: Unlocking consumer demand to live healthier for longer

Why is longevity emerging now? The shift in demand is driven by several macro forces, most notably an increasing global... View Article

Sevendots, Amsterdam

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Tomorrow Lens 27 February 2025

TomorrowLens: The importance of cultural relevance for CPG brands

Consumer purchasing behaviour and decisions are becoming increasingly ambivalent, reflecting the uncertainty felt on a global scale, from political instability... View Article

Sevendots, Amsterdam

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