Our Perspectives

Rossana Misino

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

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Brand Growth, Brand Marketing 27 July 2026

Is your brand positioning still driving growth?

The central role for brand positioning In the CPG industry, brand positioning is often regarded as one of the most... View Article

Federica Verna

Sevendots, Milan

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Business Strategy, Portfolio Management 29 June 2026

Building future-proof functional food portfolios

A bigger and broader demand space for functional food The global food and beverage industry is undergoing a structural shift.... View Article

Alessandro Del Forno

Sevendots, London

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Business Strategy, Portfolio Management 28 June 2026

The Return of Volume: Why the Largest CPG Companies Are Changing Their Growth Playbook

The beginning of a strategic reset For the first time in almost two years, something meaningful is happening in the... View Article

Andrea Bielli

Sevendots, Rome

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Business Strategy 26 May 2026

The Retailer Collaboration Dividend

Executive Summary Retailers that collaborate more closely with suppliers are growing much faster. That is the headline from brand new... View Article

Justin Sargent

Sevendots, Singapore

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Business Strategy, Value Chain 27 April 2026

Value Chain resilience in CPG: From Supply Chains to data-driven value networks

Efficiency is no longer enough: resilience becomes the new performance driver The Consumer-Packaged Goods (CPG) and grocery retail sectors have... View Article

Massimo Visconti

Sevendots, Milan

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Brand Growth, Business Strategy 20 April 2026

The Next Penetration Frontier: Rethinking Geographic Expansion for CPG Volume Growth

Slowing volume growth, untapped penetration opportunities Large multinational CPG companies are facing a structural challenge: volume growth is slowing, a... View Article

Colin McAllister

Sevendots, Milan

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Business Strategy 10 April 2026

2025: A Structural Divide in Global CPG performance

5 key takeaways from 2025 performance 2025 has marked a systemic inflection point for large global CPG companies. The narrative... View Article

Andrea Bielli

Sevendots, Rome

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Our Perspectives

Rossana Misino

Is your brand positioning still driving growth?

Building future-proof functional food portfolios

The Return of Volume: Why the Largest CPG Companies Are Changing Their Growth Playbook

The Retailer Collaboration Dividend

Value Chain resilience in CPG: From Supply Chains to data-driven value networks

The Next Penetration Frontier: Rethinking Geographic Expansion for CPG Volume Growth

2025: A Structural Divide in Global CPG performance

The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.

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