Francesco is an international marketer with broad experience across all the marketing levers of the CPG and Durables markets – from positioning strategy through to marketing activation. His special expertise is in reshaping business models to capture the best business potential for his clients. He is passionate about e-commerce and digital in general. This passion is supported by several digital transformation projects. He is always involved in some start-up project or other, and when he is not working, he likes reading books and practicing various sports.
- Head of Coffee Single Serve – Lavazza
- Product Innovation Director – Indesit Company (now Whirlpool Europe)
- Marketing Director for Pralines – Ferrero
- Marketing Manager – Galbani, Group Danone
- Brand Manager – Actimel and Activia in Italy, Danone