Brad Marsh

Bradenton, United States

Brad has over 20 years of experience consulting and leading global brand strategy and innovation research and intelligence firms including full-service multinationals as well as start-up research technology platforms. As a practitioner and leader, he has pioneered disruptive predictive intelligence and testing solutions for product and brand innovation and consumer targeting models across the landscape of consumer packaged goods, durables, and retail. Continuing in his quest to leverage new technology for consumer insights and brand growth, Brad brings expertise in generative AI-based research and synthetic consumer and market intelligence models to further accelerate innovation and strategic decision-making for brands. When not consulting with clients, Brad loves golf, music, time on the water with friends and family, and a nice glass of wine at sunset.

Experience
  • President CRG Predictive Intelligence
  • CEO Cipher/Consensus Point
  • CMO & Partner, Directions Group
  • EVP Kantar/TNS, North America Consumer Sector and Areas of Expertise