Case Study

Beauty Brand, Henkel

Identifying a communication support model for a beauty brand.

The Business Question

Identifying how to effectively support the development of a beauty brand in the drugstore channel through the optimization of the media budget allocation. Identifying a relevant communication support model in a changing media landscape.

What We Did

Our Output

We provided an alternative support model that was not only relevant but also more effective for the brand.

With a mix of different media, our client was able to better address the expectations of drugstore decision makers while ensuring better consumer engagement, in order to enable the improved performance of the brand. Our suggested support model has now been implemented with success.

What They Said

"[Our] brand team aligned on a detailed figure-based media resources allocation. The new support model has now been implemented with success."