Beauty Brand, Henkel

Identifying how to effectively support the development of a beauty brand in the drugstore channel through the optimization of the media budget allocation. Identifying a relevant communication support model in a changing media landscape.

We provided an alternative support model that was not only relevant but also more effective for the brand.

With a mix of different media, our client was able to better address the expectations of drugstore decision makers while ensuring better consumer engagement, in order to enable the improved performance of the brand. Our suggested support model has now been implemented with success.