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Robin Plotkin

New York, United States

My work as a brand strategist includes both client and consulting-side experience. I provide strategic marketing and branding consultation to C-suite executives in a wide range of industries including financial services, technology, telecommunications, utilities, heavy industry and consumer products sectors. Specific expertise includes: overall positioning and implementation programs, messaging strategies, naming and brand architecture and internal engagement.

Experience

  • Redefined value proposition and customer journey for global hotel chain
  • Led U.S. team in global repositioning for leading insurance company
  • Developed comprehensive positioning program for major steel company's groundbreaking business
  • Devised co-branding strategy and sales protocal for top telcomm company
  • Created brand architecture and naming strategy for data storage leader