Licia Allara

Lausanne, Switzerland

Licia is an Italian living in Switzerland, fond of deeply understanding different cultures. She has a long market research experience, having been working on brands and advertising for multinational companies. Having been living many years in Germany, she couples the Italian creativity with the German structured approach. Passion, curiosity and a constant search for deep insights round up her strongest points.


  • GFK/ Explorer – Specialist in pre-advertising testin
  • Millward Brown - Client Service Director
  • Millward Brown - International Knowledge Manager