Francesco is an international marketer with a broad experience in all the marketing levers of FMCG and Durables markets: from positioning strategy, to marketing activation. His special expertise is in reshaping business models to catch at best the business potential. He is passionate about e-commerce and digital in general. This passion is supported by several digital transformation projects. He is always involved in some start-up project and when he is not working he likes reading books and practicing whatever sport.
- Head of Coffee Single Serve in Lavazza
- Product Innovation Director in Indesit Company (today part of Whirlpool Europe)
- Marketing Director for Pralines in Ferrero
- Marketing Manager in Galbani (Group Danone)
- Brand Manager Actimel and Activia in Italy (Danone)
- Junior Brand Manager in pharmaceuticals BU in Procter&Gamble Italy