Two separate things When we worked on our extensive project on Brand Purpose (1), we reached the conclusion that there is often a large amount of...
How to show consumers you take your responsibilities seriously…
Seven things by Sevendots:
- Corporations cannot communicate with consumers but brands can. Implement change at brand level to build higher consumer engagement.
- Focus on local initiatives to increase relevance for consumers.
- Make sustainability a collaborative effort, involving social and digital channels to encourage consumers to join in.
- Great BSR programmes have positive and measurable business impact.
- Really inspire and engage people in your organisation by delivering against higher ideals.
- Explore BSR strategies in other sectors for inspiration – your consumers are the same people!
- A strong BSR programme will ground and reinforce your overall CSR strategy.
There is so much opportunity to ‘do’ sustainability – the biggest opportunity is to connect it your brand.
Curious about brand social responsibility?
We have lots more information around brand social responsibility to share. Please fill in your details below and we will send you an extract by email.
Please feel free to contact us for further support.
Making brand social activities authentic. Why social responsibility and purpose have to be defined correctly, avoiding overlaps.
Divesting or leveraging, this is the dilemma. Selling off poor performing brands makes sense, but getting out of low growth categories could be a mistake
Harder and harder to grow In the current environment, top line growth for multinational CPG companies is increasingly becoming a challenge. The...