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With experience comes perspective. Hear what we have to say.

Based on our ongoing experience and ability to capture signals and information across the globe we continuously develop original considerations around different up-to-date topics.

So what is Creating Shared Value really all about?

So what is Creating Shared Value really all about?

We’ve talked and heard lots about brand social responsibility – let’s take it a step further.  Recently the concept of Creating Shared Value (CSV) as formulated by Michael Porter at the Harvard Business School, has been picked up...

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Why should brands blur into new categories?

Why should brands blur into new categories?

How to expand your brand footprint successfully Brands are diversifying to maximise on growth in other categories. Done well, it opens up new streams of opportunities. Done badly, brand equity pays the price. Jack Daniels Tennessee Honey liquor...

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Sustainability is evolving

Sustainability is evolving

Sustainability – just how do brands keep up? We held a Google Hangout to discuss how brand sustainability is evolving… and more importantly, what brands should be doing about it. Watch the video, or read the full transcript below… ...

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Charities, it’s time to change!

Charities, it’s time to change!

Which trends have an impact on charities’ business models? The world we live in is changing rapidly. Due to technological developments, new generations, but also different values in society (i.e. circular economy.) By using trends to initiate new...

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We are all customers!

We are all customers!

Always treat your staff like your customers… Customer experience is key in any purchase and every staff member and every customer brings along their moods, their feelings and all their ideas to this interaction. The comparisons between the...

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Online shopping vs in-store shopping – and the winner is…?

Online shopping vs in-store shopping – and the winner is…?

Buying groceries – a modern day dilemma I want to save time by shopping online. But then I also like to visit the store – I like the in-store experience and I certainly want to see fruit and vegetables before I buy them. It’s a modern-day...

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Forget Millennials, move on to Generation Z

Forget Millennials, move on to Generation Z

How do marketers adapt to generation Z consumers? Well maybe let’s not forget millennials completely… they are still more than half of the world population and in few years their spending power will overcome the baby boomers’ and in 10 years...

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What is the future of online grocery shopping?

What is the future of online grocery shopping?

Will shopping really mean ‘home delivery’ by 2025? Following on from IKEA’s Kitchen of the Future we ask what is the one major hurdle that needs to be overcome in order for online grocery shopping to become the default?...

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How can brand social responsibility drive consumer preference?

How can brand social responsibility drive consumer preference?

  BSR is often seen as an act of compliance rather than a real driver for top line growth… The lack of evidence on how BSR can drive top line growth means BSR activities are commonly seen as an act of compliance more than a real growth...

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Could less intelligent artificial intelligence provide more intelligence?

Could less intelligent artificial intelligence provide more intelligence?

How intelligent should artificial intelligence be? Could less intelligent artificial intelligence, be a driver of how technology will develop? You may be familiar with The Financial Times article discussing milk-buying robots which starts to hint at...

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