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With experience comes perspective. Hear what we have to say.

Based on our ongoing experience and ability to capture signals and information across the globe we continuously develop original considerations around different up-to-date topics.

Vloggers: The New Frontier for Innovative Marketing.

Consumer products are everywhere. It seems as though every day a new exciting product is launched that promises to make your life magical bliss. Every brand has a clever, catchy commercial. Every brand has enticing shelf displays. So how in the world...

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If Your Brand Has Yet To Go Green: It’s Time!

If Your Brand Has Yet To Go Green: It’s Time!

It wasn’t that long ago that I sported a sticker on my laptop that read “Tree-Hugger.” Do I remember where I got such a sticker? Of course not. All I know is that it made me come across as environmentally conscious, and that made me feel cool...

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What marketing consultants really do: The Evolution of Customer Journeys

What marketing consultants really do: The Evolution of Customer Journeys

What is the future of customer journeys? A lot of companies claim to have a customer centric approach but for many it’s currently just buzz words and simply not true. Companies need to gain more insight into the customer experience as this is...

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What Marketing Consultants Really Do: Driving the Sustainability Agenda

What Marketing Consultants Really Do: Driving  the Sustainability Agenda

Everyone in the automotive industry has to make significant innovation leaps to transition from fossil to electric fuel. Pieter discusses how he’s working with a client to ensure their brand values were ready for the future....

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Care about the customer, not the costs

Care about the customer, not the costs

Have you ever had to switch providers? At around the same time when I had to switch phone providers, my son also had some difficulties with a robot from LEGO. I had extremely different experiences with each company.   LEGO customer service...

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Leveraging Connectivity in FMCG

Leveraging Connectivity in FMCG

Who benefits from Barilla’s decision to embrace the Connected Movement? As Barilla starts to use the Internet of Things to enable consumers to trace the products they’re buying, Colin McAllister and Pieter Willems discuss the...

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Who wants to own a connected product?

Who wants to own a connected product?

B2B manufacturers are at a cross-road… The original purpose for a B2B manufacturer was to make money by selling products to their customer, who use this product in their value chain. But with the availability of connectivity in machines and...

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So what is Creating Shared Value really all about?

So what is Creating Shared Value really all about?

We’ve talked and heard lots about brand social responsibility – let’s take it a step further.  Recently the concept of Creating Shared Value (CSV) as formulated by Michael Porter at the Harvard Business School, has been picked up...

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Why should brands blur into new categories?

Why should brands blur into new categories?

How to expand your brand footprint successfully Brands are diversifying to maximise on growth in other categories. Done well, it opens up new streams of opportunities. Done badly, brand equity pays the price. Jack Daniels Tennessee Honey liquor...

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Sustainability is evolving

Sustainability is evolving

Sustainability – just how do brands keep up? We held a Google Hangout to discuss how brand sustainability is evolving… and more importantly, what brands should be doing about it. Watch the video, or read the full transcript below… ...

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