X

With experience comes perspective. Hear what we have to say.

Based on our ongoing experience and ability to capture signals and information across the globe we continuously develop original considerations around different up-to-date topics.

Predicting Trends Like A Pro

Predicting Trends Like A Pro

I was walking around New York City the other day with a friend who was visiting from out of town. As we walked into a chic Soho coffee shop, my friend squealed and whispered “So trendy!” Later, while we were browsing an antique shop, she again...

Learn more arrow_right

Chronic Information Overload: Why Consumers Can’t Concentrate

Chronic Information Overload: Why Consumers Can’t Concentrate

There is a new virus plaguing the global population. It symptoms include, but are not limited to, inability to concentrate, general fatigue, irritability towards advertisements, as well as difficulty processing new information. This new disease is...

Learn more arrow_right

Robots Selling Perfume! (No, Really)

Robots Selling Perfume! (No, Really)

When I think of robots, I think of sci-fi movies. I think of a futuristic world in which shiny, silver robots are assisting an elderly woman across a busy city street. But maybe that’s just me. (It’s definitely just me.) IBM and Macy’s are...

Learn more arrow_right

Vloggers: The New Frontier for Innovative Marketing.

Consumer products are everywhere. It seems as though every day a new exciting product is launched that promises to make your life magical bliss. Every brand has a clever, catchy commercial. Every brand has enticing shelf displays. So how in the world...

Learn more arrow_right

If Your Brand Has Yet To Go Green: It’s Time!

If Your Brand Has Yet To Go Green: It’s Time!

It wasn’t that long ago that I sported a sticker on my laptop that read “Tree-Hugger.” Do I remember where I got such a sticker? Of course not. All I know is that it made me come across as environmentally conscious, and that made me feel cool...

Learn more arrow_right

What marketing consultants really do: The Evolution of Customer Journeys

What marketing consultants really do: The Evolution of Customer Journeys

What is the future of customer journeys? A lot of companies claim to have a customer centric approach but for many it’s currently just buzz words and simply not true. Companies need to gain more insight into the customer experience as this is...

Learn more arrow_right

What Marketing Consultants Really Do: Driving the Sustainability Agenda

What Marketing Consultants Really Do: Driving  the Sustainability Agenda

Everyone in the automotive industry has to make significant innovation leaps to transition from fossil to electric fuel. Pieter discusses how he’s working with a client to ensure their brand values were ready for the future....

Learn more arrow_right

Care about the customer, not the costs

Care about the customer, not the costs

Have you ever had to switch providers? At around the same time when I had to switch phone providers, my son also had some difficulties with a robot from LEGO. I had extremely different experiences with each company.   LEGO customer service...

Learn more arrow_right

Leveraging Connectivity in FMCG

Leveraging Connectivity in FMCG

Who benefits from Barilla’s decision to embrace the Connected Movement? As Barilla starts to use the Internet of Things to enable consumers to trace the products they’re buying, Colin McAllister and Pieter Willems discuss the...

Learn more arrow_right

Who wants to own a connected product?

Who wants to own a connected product?

B2B manufacturers are at a cross-road… The original purpose for a B2B manufacturer was to make money by selling products to their customer, who use this product in their value chain. But with the availability of connectivity in machines and...

Learn more arrow_right