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With experience comes perspective. Hear what we have to say.

Based on our ongoing experience and ability to capture signals and information across the globe we continuously develop original considerations around different up-to-date topics.

Bigger isn’t always better

Bigger isn’t always better

A clear trend is emerging. Newcomers and small players are rapidly gaining share from big multinational companies. In 2015 cpg sales in the U.S.A. alone grew to $670 billion but half of those sales were made by small to mid-sized companies(1). Also...

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When Politics Polarize, Must our Marketing?

When Politics Polarize, Must our Marketing?

On Saturday, February 11th, 2017 I found myself overcome by laughter. There I was, huddled with my roommates around our TV screen in our little Brooklyn apartment. Amongst the four of us, there was not a single dry eye—from laughing. Don’t get me...

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Does Your Brand Need a Boost? Try Snapchat.

Does Your Brand Need a Boost? Try Snapchat.

If the marketing trends of 2017 so far had to be summed up with only one word, perhaps the word would be: speed. Whether marketers are targeting audiences on Twitter, Instagram, Facebook, or even more traditional media outlets, speed is becoming...

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What to Watch in 2017: Novelty Premium Products

What to Watch in 2017: Novelty Premium Products

Consumer experience is the name of the game in 2017. We previously pointed out that Millennials are more motivated to buy a product that contributes to an experience rather than a product that simply accomplishes a basic need...

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Shopping Without Waiting in Line to Pay: The Dream is Finally Real.

Shopping Without Waiting in Line to Pay: The Dream is Finally Real.

The fact that shoppers worldwide are increasingly on the go isn’t new news. We’ve known that mobile accessibility has been an increasingly critical element of the consumer experience for years now. Something is new, however: the possibility of...

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Millennials: What's In A Name?

Millennials: What’s In A Name?

One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business...

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“Cash or card?” “Beer credit, please.”

“Cash or card?” “Beer credit, please.”

The most successful companies never stop imagining new ways to develop their brand. Heineken’s launch of beer credit in the Netherlands is an excellent example of this. Here’s how beer credit works: Upon purchasing a Heineken product, you enter...

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Calling All Trendsetters (Psst—We’re Talking To You!)

Calling All Trendsetters (Psst—We’re Talking To You!)

A few weeks ago, we pointed out that as a brand, you can translate weak signals from your consumers and popular culture into an effective marketing strategy. The process has two phases, the first we discussed in our previous blog post, the observing...

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Advertisements and Self-Perception: What You Need to Know

Advertisements and Self-Perception: What You Need to Know

I recently moved into my first apartment in Brooklyn, NY. As I’m sure you can imagine, my Google search history quickly became overwhelmed by searches such as “cheap couches,” “how to paint walls,” and “for how long can I survive on just...

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Predicting Trends Like A Pro

Predicting Trends Like A Pro

I was walking around New York City the other day with a friend who was visiting from out of town. As we walked into a chic Soho coffee shop, my friend squealed and whispered “So trendy!” Later, while we were browsing an antique shop, she again...

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