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With experience comes perspective. Hear what we have to say.

Based on our ongoing experience and ability to capture signals and information across the globe we continuously develop original considerations around different up-to-date topics.

Is Europe (really) dead and buried - how to find new growth opportunities?

Is Europe (really) dead and buried – how to find new growth opportunities?

Make a virtue of necessity, finding growth opportunities where others are not even looking – in Europe. Since end 2008 many things in Europe have ground to a halt: whatever way you look at the figures there has been a drastic step change and there...

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Consumer in the driver’s seat: a better ride for brands

Today’s successful brands enable consumers to create their own brand experience.  Consumers have come to expect brands to offer them an experience rather than merely products or services. They expect to take the lead in determining the roles that...

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THE PEDI PATH: Positioning, Evolving, Disrupting, Introjecting

THE PEDI PATH: Positioning, Evolving, Disrupting, Introjecting

Positioning, Evolving, Disrupting and Introjecting are the four possible Marketing strategies to prepare your product or brand to take advantage of Total Engagement. Webinar: TOTAL ENGAGEMENT – THE NAME OF THE GAME – click HERE to watch...

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A brand is a precious asset

A brand is a precious asset

The role of brands has already changed enormously due to the rapidly changing digital world, the customer who is growing more worldly and active and demanding, and the rapidly increasing number of competitors. In today’s environment, a brand is...

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Re-Branding and the luxury brand dilemma

Re-Branding and the luxury brand dilemma

In a world with a rapidly growing number of wealthy shoppers, luxury brands struggle to find a balance between increasing their consumer base and maintaining the exclusivity which is associated with luxury goods. Yves Saint Laurent’s recent...

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